Tuesday, November 6, 2012

Cocktails 101: Drink Size

Is bigger always better?

At 320 Main, we get asked a lot about the sizes of our cocktails. It’s true, our drinks aren’t the biggest you’ll find. There are no 10 ounce martinis or yards of margaritas to be found anywhere near the bar.

Why is that? Well, we decided to put together a video to try and explain.

Basically, our drinks are the size that they are because we think they taste the best at that size. Cocktails are usually made with ice – either shaken or stirred. That ice melts and can change the characteristics of the drink as you drink it.

Our goal is consistency. We want every cocktail to be great, but that’s not enough. It has to be great for every single sip, so that your last sip is still as good as your first.

Accomplishing this goal requires us to carefully control how much of that ice for you cocktail ends up as water diluting your drink. Since we take such great care to keep that drink balanced, we don’t need glasses large enough for swimming in – just large enough for tasting delicious.

Matt “RumDood” Robold is a bartender at 320 M
ain and, in his spare time, runs RumDood.com, where he writes about rum, rum cocktails, and rum history.

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